If you’re involved in any way with Web Development you will have no doubt heard the term SEO. SEO refers to Search Engine Optimization and if you’re building commercial websites it’s imperative to have at least a basic understanding of how it works. When you go to any of the major search engines, Google, Yahoo, Bing, etc. your goal is to seek out the most relevant information relating to your search and it’s the goal of the search engines to provide it for you.
Say, for example, you’re interested in buying a new car. Every car dealership and manufacturer wants to be top of the list when it comes to the results you receive from the Search Engine. The search engine also wants to provide you with the most helpful results so that you continue to use them as their provider. This is where SEO comes into play. The terms you use in the development of your website will determine the rank you get from the search engine, which in turn determines where you will show up in the search results.
Key words play an integral part in how a search engine finds your site. Key words are words relevant to searches, so if you sell cars you want to have “new car” scattered throughout your site so that it will show up in a search. Search engine optimization techniques involve properly structuring your content using key words appropriately in the titles and the headers of your HTML. Your URL’s should also include key words.
Other aspects of SEO involve having a site that is appropriately designed for the device being used to carry out the search. If you want your website to show up in a Google Search when someone searches using a mobile device, your site must be mobile responsive. Inbound links into your site raise your ranking. What does this mean? This means that when someone links to your site from within their blog or website, you get a rank increase based upon their rank. The more popular you are, the more popular they are, which is why you see people posting their links in your blog comments. Most of these don’t work, but people will try anyway!
Finally, you want to ensure proper use of Metatags within your HTML as this determines what Google displays in their search results. SEO is such a huge topic, but hopefully this article gives you a little more understanding of it.